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      Budget Planning 2020: Making the Most of Your Marketing Investment in Lancaster

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      October 24, 2019

      Thursday   8:00 AM

      26 West King Street
      Lancaster, Pennsylvania 17603

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      Budget Planning 2020: Making the Most of Your Marketing Investment

      At this event, Dr. Renee Tacka will provide insight on how to design an effective marketing plan for your business in 2020. A well-rounded marketing plan begins with a deep understanding of your own business, who your customers are, what your sales funnel looks like, how your customers find you and more. Dr. Tacka will walk you through this introspective process and explain how your answers can be used to steer your decisions on how and where to allocate your funds for a successful marketing plan in 2020.  About Renee Tacka Renee Tacka is a doctoral-level business professional with 23+ years of experience achieving results in the media, research, consumer goods, and retail industries. She is accomplished in business and operational planning, market development, team management, budgeting, and all functional areas of marketing, including sales, advertising, consumer behavior, database marketing, and market research. Renee is an Assistant Professor of Marketing in the Graham School of Business at York College of Pennsylvania in York, PA. She teaches marketing, digital marketing, advanced advertising, personal selling, sales management, fashion marketing, retailing, and branding.   Renee started as an adjunct professor at York College of Pennsylvania in 2008. She is also a well-known educator throughout the media industry, having trained many media clients in sales, advertising, and market research techniques to accomplish both internal and external company goals and objectives.

      Categories: Business & Networking

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